Changing the Way People Move in Their Cities Though Bikes
Dockless electric-assist bike rentals powered by the Uber App
STAKEHOLDER UBER
THE CHALLENGE
Design a 0-1 bike pilot experience within the Uber app to see is riders would be willing to offset their short distance trips with bikes instead of cars.
THE OUTCOME
Bike's were quickly adopted for their ability to better service transportation needs during the first-and-last-mile portions of a rush hour commute than would've been possible with carshare alternatives like UberPool and UberX
IMPACT
With the pilot's success we've proved out the micro-mobility concept for Uber, received a lot of positive attention from new sources, and would subsequently purchase Jump for $200 million (Apr 2018). By May 2019, Uber Bike would expand to 24 domestic and international cities, where the average trips per week was ~3.5 million.
MY ROLE
Junior designer supporting a team of 3 responsible for the entire Uber Bike experience.
Additional responsibilities: Conducting user research, stakeholder management (Jump + Uber), requirements gathering, 3D modeling, UX design, visual design, and rapid prototyping
Owning a car in the city is so expensive, but the bus takes a really long time and is unpleasant…I don’t own a bicycle because I’ll get to work sweaty and it might get stolen.
STORY BOARDING
Building user empathy through visual storytelling
USER JOURNEY
LOFI WIREFRAMES
Controlling the altitude of the conversation with sketches
USER TESTING
How do users actually find a bike?
KEY FINAL SCREENS
What did we deliver on?
RESULTS
With the pilot's success we proved out the micro-mobility concept for Uber, received a lot of positive attention from new sources, and would subsequently purchase Jump for $200 million (Apr 2018). By May 2019, Uber Bike would expand to 24 domestic and international cities, where the average trips per week was ~3.5 million.
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In Feb 2018, JUMP averaged 4 trips per bike per day in San Francisco
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JUMP trips receive over 98% parking satisfaction – meaning that less than 2% of all trips taken with JUMP result in a parking complaint
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Average trip distance: 2.6 miles
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In Apr 2018, Uber would acquire Jump for 200 Million
PRESS
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